Que Será, Será

The Thai Insurance Company has a TV advert that has created a lot of discussion here over the last few weeks. It features children from Srisangwan School (a school for children with special needs, and a project of the late Princess Mother Somdej Phra Sri Nakharindra Boromaraj Chonni) singing Que Será, Será a song originally made famous by Doris Day back in the mid-50s.

Quite possibly the advert is exploitative, but it definitely has a strong emotional effect, too. Note the joy on the faces of the children and the pride on those of the parents. This deserves a wider audience.

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